Digital Media Manager

Develops and launches marketing campaigns on digital platforms: 

1. Manage projects from start to finish, including overseeing all aspects of the project including staffing and budgeting
2. Develop advertising campaigns that use online channels such as social media, search engines, blogs, and e-newsletters
3. Evaluate the performance of online advertising campaigns on an ongoing basis and make adjustments to improve results
4. Develop a website’s content, structure, and design based on the company’s goals and target market
5. Create a strategy for managing the company’s online presence through social media channels such as Facebook and Twitter
6. Manage all aspects of online media including webpages, blogs, e-commerce sites, and other online content
7. Create a digital marketing strategy that aligns with the company’s goals and objectives
8. Track website statistics to determine which strategies are most effective in gaining new customers
9. Oversee the creation of digital products such as ebooks, podcasts, and mobile applications